Brookfield Place » Yogen Fruz / Country Style Reviews

"In 1986, two young brothers opened a retail outlet at the Promenade Mall in Toronto, Canada. It was a modest effort: a small store with a great design and a strong concept that impressed one of Canada’s largest mall operators who wisely decided to take a chance on a new tenant with no track record. A concept was developed that consumers immediately loved, and a strong following pursued. Today Yogen Früz has grown to be a world leader in the frozen dessert category, with over 1500 locations operating in 30 countries around the world. Yogen Früz was recognized by Entrepreneur Magazine for its accomplishments and rated the number one Franchise in the World in 1999. That something new was Yogen Früz. The name Yogen implies yogurt, of course, and Früz calls forth “frozen”, “fruit” and “fresh”, all of which play a part in the Yogen Früz concept.

The Yogen Früz system grew from that first location to win friends and customers around the world. Today, Yogen Früz is the largest franchisor and licensor of stores and other locations serving primarily frozen yogurt, through company owned, franchised and non-traditional partnership locations. On average, three new outlets open each week, somewhere around the world – a pace destined to increase dramatically in the years ahead. The growth rate is among the fastest of any franchisor in the world. In 1999 Yogen Früz was rated the Number One Franchise in the World by Entrepreneur Magazine.



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